FUJISYO.INFO

In this post I wanted to touch on what I feel are 6 vital elements of book marketing that you really must implement in order to maximise your book sales. It’s easy to sit back and wait for sales of your book to come in via traditional channels. Maybe you’re expecting for your book publisher to sell your book for you or your self published book has been submitted to online directories. Chances are you’re not going to see a great deal of sales that way. By implementing just one of these tactics you should see a significant increase in sales – combine all of them and I you’ll be certain to increase your chances of selling more books.

1. Public Relations – Getting Into The Media

You don’t have to hire an expensive public relations firm to get yourself into the media and sell more books. In fact it’s a lot easier than you think when you know how. Public relations is about creating a story that a newspaper, magazine, radio or TV journalist will see as news worthy. Let’s say you’ve written a book about health. Do you have an example of how your book has helped someone overcome a condition and helped them with their lives? This would be a great case study for the media – they love ‘real life’ stories. Maybe you’ve written a book about helping babies overcome sleep problems. Do you have some interesting statistics that a newspaper would find interesting, or is there something in the news that would directly relate to your book. Always be on the lookout for ways to get your book out there, but position yourself as an expert on your topic rather than simply be out to get sales. The media will simply ignore you if they think you’re out to promote your book, you have to have some information of value. Offer your local or national news ’7 Top Tips on’ your subject and send them across. Talk to the editors, get to know the local news and become someone who they go to. It’s then a case of ‘dropping in’ your web site address and promoting your book after the story.

2. A Good Web Site, That Converts

It’s very easy to get a mate to put up a web site for you, or to buy a freebie package online and expect to sell your book. But I’m afraid I’m going to have to be honest with you here – it’s not going to happen. There are a few reasons for this and it’s based on years of experience. Number one, most web designers don’t know how to market, they don’t know how to bring visitors into your web site and most of all, they don’t know how to ‘convert’ a visitor once they get there, this means – when someone arrives at your web site, does it say, look and feel right for the person to buy it. Don’t worry, I’ve spent many years with online without testing variations of headlines etc and it’s cost me money. By investing propely in your book with someone who knows not only how to give you a good web site, but who can also help you market your book, you’ll sell far more diets and the free vs paid ratio becomes clear. You want sales and this comes from this special three-pronged approach that’s tried and tested. You’ve put the hard work into your book, you’d had it published, now you don’t want to fall at the last hurdle and be frustrated with no sales.

3. Forums – Overlooked Book Marketing Tactic

This has been a bit of a gem for me over the past couple of years and you can get a great deal of interest from people who are already chatting in web site forums about the topic of your book, but you have to be careful. Spamming is a big problem for a lot of forum owners, including me for some of my web sites. You have to be genuine and go and provide good quality information to people who need it, but a lot of the time you’ll be able to add your details and web site address into the signature of your profile so that every time you post, a link will appear at the bottom. Not only will you be interacting with your target audience, you’ll be generating confidence in them which is huge if you want to create a buyer who trusts you. So, my advice would be to go and find some forums on your topic, create some accounts and spend a few hours a day replying to people offering good quality information.

4. Lead Generation – Eh? What’s That?

Things have really changed over the years when it comes to marketing, especially online. These days you can’t just exect the majority of people to just visit your site and buy, although this can happen with sites like mine that covert more visitors into customers. Lead generation is about grabbing an email address but not through the traditional ‘newsletter’ angle. By offering a unique document such as tips sheet or report that the visitor can get for free, you can start to generate a relationship with your audience. You can also offer a first chapter free or a mini online course that works quite well. Lead generation, when implememted correctly will transform your business. Why? Becuase you’ll have a list of potential clients or customer who may buy from you again. This now means not only have you written a book, but you have a potential business model to work from. What other products can you sell to your list of leads and customer. This is a very powerful marketing tactic that has transformed my business and will for you too.

5. Seminars

If you’re confident about talking about your subject then seminars can be a great way to promote your book. Who can you link up with locally to offer them a free or paid talk on your subject. Who would benefit from what you’d have to say. If you write fiction, who would be most interested in that kind of story? Alternatively, non-fiction lends itself to so much potential, you just need to sit and brainstorm ideas. If you’re not confident about talking in front of large groups then either learn or start off with smaller groups and build up gradually. The secret here is to get going and overcome the fears you have. The more you do it, the easier it becomes. All positive change comes from being outside your comfort zone. What’s more, the more confident you get in this area, the less likely you are to get nerves when it comes to media interviews. Seminars are also a great way of generating ‘leads’ (see above). If your first seminar is free then maybe you could offer a paid upgrade to your second topic. The possibilities really are endless, so just get out there and get going, you won’t regret it.

6. Social Media – Facebook, Twitter Etc

This is a great way to drive free traffic to your web site. Social media is growing massively and it’s not going away, so if you ignore it, you’ll be behind other book author who are doing it. Do you want that? Oh no! All of my web sites have social media abilities built in, but there’s a lot that happens on the back end to make it all work and a system that works really well. It combines twitter with facebook, youtube, blogging and lead generation and together, it’s a force that your competitors cannot compete with. Learn about social media and understand how it can work to help your book marketing and sales. Start by using any social media plaform you’re on and telling people abuot your book. Maybe you use facebook or twitter – great, this is a good place to start. But you need to remember that it’s pointless in using social media if you don’t have a web site that sells a visitor when they get there. I know it all sounds quite complicated, but it’s not when you really start to learn it all. In fact it becomes very easy and think about all the books you’ll be selling.

So there you go. But listen, I’ve only touched on 6 areas of book marketing and there are hundreds of potential ways to build your book sales. The secret is, take action – invest some money and start making money with your book.

A certain book came out and it tackled the way that women acquire knowledge. This book is a product of an al woman team of surveyors/ researchers who focused on the way that women think or acquire learning and knowledge. The book is called A Women’s Ways of Knowing. The researchers interviewed 135 women about their gender, relationships with other people, their ways of accepting or acquiring knowledge and their various moral dilemmas. As we learn about these, improve our chances for development of self, voice and mind.

These interviews yielded five ways of knowing. These ways of knowing delve into how women perceive themselves and how they approach the world at large. It was gleaned from the in-depth interviews that the way women think regarding education and knowledge affect self-perception and self-perception also affects the way we acquire knowledge.

One of the ways of knowing or acquiring knowledge is silence. In silence, one perceives the authority figure as the ultimate source of learning and knowledge. This type of learning or way of learning encourages blind obedience to authority figures. According to philosophers, the women do not even question or try to analyze the why and how of the information imparted by the authority figure, they just accept it as the truth. Incases like these, the women perceive themselves in stereotypes which are lower than authority figures. Again, according to philosophers, they have difficulty defining themselves as individual thinkers and thus they accept what is feed to them without any resistance for fear of rejection or conflict.

The next way of knowing is received knowledge. In this way of knowing, some of the interviewed women listen to the views and opinions of other people. These women have difficulty forming their own ideas and opinions. The have self doubt regarding their capabilities and even if they want to ask or doubt anything, their self-doubt is palpable and brings them down. It is the same as the way of knowing stated above, they also have this idea that authority figures are sources of facts and truth. They do not even seem to acknowledge that they have the capability to think.

On the other hand, subjective knowledge is the way of knowing wherein women have acknowledged their sense of worth and they are aware of their brain. The development of self, voice and mind is apparent here. The women separate themselves from their sense of obligation to follow and obey other people’s ideas and opinions. These women have learned to value and respect their own voice. But despite finding their voice, they are oftentimes too rooted in the feeling of insubordination that they cannot and will not try to rock the boat just for the sake of voicing an opinion. The women have difficulty-seeing things the other way even if the other way makes sense. Te feeling of self-doubt is very strong and the interviewees are not so confident in stating their ideas.

In this way of knowing, the women have their voices of reason. There are two kinds of Procedural Knowledge, the connected knowing and the separated knowing. The connected version is described as where women delve into a certain source or author or theory and they dissect it with gusto. This way of knowing is non-confrontational and very enjoyable to most women. They share their ideas and opinions without any conflict and they also get to know each other through this way. Te idea or theory or author is well chewed out and discussed in any way which satisfies the women in the forum without any debate. This way of knowing is in a way, gossiping which can be very enjoyable to some of the women.

The separated version relies more on objectivity. There is a sort of confrontational attitude towards other people with other opinions, which may not conform to theirs. The discussion could turn heated and may end up in a debate among the people sharing or expressing their opinions. Constructed knowledge is the last way of knowing. Here women integrate their own voices and their own sense of self with reason. They accept that subjectivity and objectivity are essential elements in knowledge. For the knowledge to be gained these two must be conquered and made to work for the acquiring of knowledge.

A certain book came out and it tackled the way that women acquire knowledge. This book is a product of an al woman team of surveyors/ researchers who focused on the way that women think or acquire learning and knowledge. The book is called A Women’s Ways of Knowing. The researchers interviewed 135 women about their gender, relationships with other people, their ways of accepting or acquiring knowledge and their various moral dilemmas. As we learn about these, improve our chances for development of self, voice and mind.

These interviews yielded five ways of knowing. These ways of knowing delve into how women perceive themselves and how they approach the world at large. It was gleaned from the in-depth interviews that the way women think regarding education and knowledge affect self-perception and self-perception also affects the way we acquire knowledge.

One of the ways of knowing or acquiring knowledge is silence. In silence, one perceives the authority figure as the ultimate source of learning and knowledge. This type of learning or way of learning encourages blind obedience to authority figures. According to philosophers, the women do not even question or try to analyze the why and how of the information imparted by the authority figure, they just accept it as the truth. Incases like these, the women perceive themselves in stereotypes which are lower than authority figures. Again, according to philosophers, they have difficulty defining themselves as individual thinkers and thus they accept what is feed to them without any resistance for fear of rejection or conflict.

The next way of knowing is received knowledge. In this way of knowing, some of the interviewed women listen to the views and opinions of other people. These women have difficulty forming their own ideas and opinions. The have self doubt regarding their capabilities and even if they want to ask or doubt anything, their self-doubt is palpable and brings them down. It is the same as the way of knowing stated above, they also have this idea that authority figures are sources of facts and truth. They do not even seem to acknowledge that they have the capability to think.

On the other hand, subjective knowledge is the way of knowing wherein women have acknowledged their sense of worth and they are aware of their brain. The development of self, voice and mind is apparent here. The women separate themselves from their sense of obligation to follow and obey other people’s ideas and opinions. These women have learned to value and respect their own voice. But despite finding their voice, they are oftentimes too rooted in the feeling of insubordination that they cannot and will not try to rock the boat just for the sake of voicing an opinion. The women have difficulty-seeing things the other way even if the other way makes sense. Te feeling of self-doubt is very strong and the interviewees are not so confident in stating their ideas.

In this way of knowing, the women have their voices of reason. There are two kinds of Procedural Knowledge, the connected knowing and the separated knowing. The connected version is described as where women delve into a certain source or author or theory and they dissect it with gusto. This way of knowing is non-confrontational and very enjoyable to most women. They share their ideas and opinions without any conflict and they also get to know each other through this way. Te idea or theory or author is well chewed out and discussed in any way which satisfies the women in the forum without any debate. This way of knowing is in a way, gossiping which can be very enjoyable to some of the women.

The separated version relies more on objectivity. There is a sort of confrontational attitude towards other people with other opinions, which may not conform to theirs. The discussion could turn heated and may end up in a debate among the people sharing or expressing their opinions. Constructed knowledge is the last way of knowing. Here women integrate their own voices and their own sense of self with reason. They accept that subjectivity and objectivity are essential elements in knowledge. For the knowledge to be gained these two must be conquered and made to work for the acquiring of knowledge.

Most of the parents are looking for ways on how they can guide their children to a better look so that they can have the best possible life ahead. If you are one of these kind and loving parents, you probably look for Christian parenting books and spent several hours so that you can make sure that your children will walk on the right path. However, some parents forget that good parenting to their children also requires time and effort and of course guidance from the Lord. There is nothing wrong with Christian parenting books but do not only rely on what you read. You also need to understand what it takes.

Christian parenting is not simply about saying your prayers every night or reading the Bible. Instead you are also necessary to reach your children the things that they need to know and understand. You must also help them through their lives and the paths that they will take as they grow old. You need to support them as their parents. Here are some essential things that each parent must teach to their children.

Parents must teach their children to be confident. It is known for everybody to experience a time of uncertainty and lack of self-belief, but sometimes those fleeting moments due to anxiety, if left abandoned, can develop your children into something more severe like self hatred and misery. Remember that Christians parenting are necessary to be able to teach your children who God is. According to 1 Peter 2:9, all Christians were “…a chosen people, a royal priesthood, a holy nation, God’s special possession, that you may declare the praises of Him who called you out of darkness into his wonderful light.” Every parent does not want their children to grow to be conceited people and full of pride, but do teach them to have an extremely healthy level of self-assurance. It is vital to know that we must have a lot of self-assurance because as Christians, every one of us is children of God.

As parent, you must teach your children to trust God. How much do you trust the Lord? Do you trust God with your life? Do you really trust Him? These are some thoughts that need to be answered before teaching your children to trust God. As Christians, even though we all know that we are thought to let Him to be our God and manage our lives. It is very appealing to let God to have a part in our lives and try to make things happen in our own will and power. If you have never tried this then you must do to teach your children to also trust God. 1 Peter 5:7 says that “cast all your anxiety on Him because He cares for you.” With this verse in the Bible, you can see that it stated all of your anxieties. If you want to trust God and teach your children to also trust Him, you need to have faith and if you feel like a little bit wobbly with your faith, you only need to read the Word to restore your faith again. You also need to teach your children that in times that they were feel burnout and helpless, they can always turn to God to ask and receive strength.

Parents must teach their children how to share. This may looks like a clear belief, but incredibly, several individuals were never learned how to share when they were still young. This may not looks like a huge problem, but with Christian parenting, it is vital to teach your children what is the meaning of sharing. No one wants to be around a grown person who turns down to be just. This will actually hold back your children once they enter the world of business. Moreover, it will also affect their marriage life because this sacrament is all about compromise. You need to put up particular situations where your children will apply sharing with other people. It may be not comfortable for them for a moment, but it will help them later in life.

Whenever you and your wife are searching for a vacation it could often be hard to unearth dog friendly accommodation that give the home comforts and unique luxuries that you wishes for from your vacation as well as allowing your fury companion to stay. So you can see why self catering accommodation are usually the perfect choice as scores of houses are more likely to be pet friendly.

Nevertheless, the holiday self catering cottage that your friends take has not got to be limited as there are now many houses for lease that take cats. Pet friendly properties are seemly easier to find particularly in areas of Scotland where the beautiful scenery is the main attraction.

Take Devon and Northumberland for example, those lovely areas feature some of the better areas of astounding natural beauty and coastline in the whole of England. There are scores of animal friendly rentals to be found here which can supply you with outstanding value and luxurious self catering rentals. A quantity of these cat friendly homes can be old rentals that feature all the things you would expect withspa baths as well luxuries with four poster beds and cozy open fireplaces.

The stunning regions might also give things for both you and your favourite dog with walking perfect for animal lovers. You cannot fail to relax as you go for lengthy walks in diverse and beautiful terrain that can include beaches, moorlands and mountains. Going with your loved onewalking along these scenic landscapes might also give you the chance to research scenic hamlets where you and your friend might stop off at the local inn before the next stage of your walk.

It is so easy to see why vacation homes in Cornwall are so popular with people for their self catering vacation. You and your children just have to think if you want a few days in the autumn or a fortnight in the summer. There are holiday homes to suite just about every preference and price range and all you and your partner have to do is determine where you need to spend your holiday. The UK has a wonderful choice of properties and places for you to select from and you can bring your kids and play sailing on the sand. There are loads of holiday cottages near to the sand and so they are perfect for leisurely strolls along the seashore. Relish the delightful sights over the sea and perhaps take a cottage with an indoor heated pool. Have a round of golf on one of the public courses that receive tourists. In the morning take a run and then maybe show your children how to play golf and then at night relax in your traditional holiday cottage and put behind you the hassles of life back home.

After a lengthy day hiking and once the kids are asleep, you could not want to cook in your self catering farmhouse. But don’t be troubled as staying in a holiday spot such as Devon or Scotland means that there are a varied variety of Greek restaurants close by. A lot of restaurants in the area use local meat and seafood ensuring that your meal out is brilliant. With numerous family run eating establishments you and your relations are sure a wonderful vacation staying in self catering cottages in England.

Vedic Astrology Lesson 14

The Descending Node of the Moon ( South Node )was known as Ketu in Vedic Astrology. Ancient
seers had given him the portfolio of Self_Actualisation ( Moksha ). His position in the 12th ( the house of final emancipation or Moksha ) is extolled highly by the savants. Along with the spiritual planets, Jupiter and Saturn, Ketu should be in a good position in the horoscope for one to attain to the Divine Crown.

The role of the South Node ( Ketu ) in Horoscopy

South Node’s Effects in the 12 Houses

Ketu in the Ascendant

Ketu in the Ascendant makes one intelligent and endowed with fortune. Will be quarrelsome, will have less wealth, will be melancholic and will have the ability to make others quarrel. But if Ketu is in the signs of Capricorn or Aquarius these effects will be invalid as he is powerful in these signs.

Ketu in the Second House

Will be loquacious , will be devod of eduation and will have a crooked look. Will be learned and will crave for others’ wealth.

Ketu in the Third House

Will be noble and charitable. Will be valorous and adventurous.Will love evil people. Will destroy enemies and will enjoy wealth, prosperity and all sorts of enjoyments. Will be a genius of a high order. Will be versatile and will destroy opposition.

Ketu in the Fourth House

Medical Astrology postulates that heart may be afflicted if any malefic is posited in the fourth. ( As the Fourth House rules the heart ). Will be devoid of happiness, landed properties, relatives and conveyances. All relatives will become your enemies. This position of the South Node is detrimental to getting legacy from mother.

Ketu in the Fifth House

Will be cruel, will possess an adamantine will & will not get much happiness from progeny. WIll have disorders of the digestive tract. Will be afflicted by many a disease. Will love sin and will be devoid of happiness.

Ketu in the Sixth House

Medical Astrology postulates that if a malefic is posited in the sixth, stomach disorders will haunt the native. Will be the leader of your community, Will have high education and will be endowed with many a virtue. Will love relatives. Will be proud and vainglorious. Will have allround knowledge
and liberality.

Ketu in the Seventh House

Will be devoid of happiness from spouse and will love women of dubious character. Will be devoid of prosperity. Will be melancholic and will be a Machiavelli. Will love travel and will land in roublesome situations.

Ketu in the Eighth House

Will be intelligent and will have high concentration. Will be afflicted by weapons. Will not have much longevity. Will love other’s wealth and women. Will be miserly. Will be famous and will have adership qualities. This position of the South Node in the eighth indicates Karmic backlog.

Ketu in the Ninth House

Will be sinful, poor and will be devoid of paternal happiness.Will be lustful and will not have much penchant for Religion and Morality. Will be a Kapha-type, in ayurvedic terminology.Will be proud and chivalrous. Will criticise the noble and will lower himself by committing heinous acts.

Ketu in the Tenth House

Will love people and will earn the name of philanthropist.Will be quite rich and will have philosophic ability. Will be good in sculpturing. Will be efficient, famous and endowed with professional skill. This dominance of the South Node on the Meridien is good for professional enhancement.

Ketu in the Eleventh House

Will be wealthy with high education. Will have fame and altruistic merit. Will enjoy the pleasures of the mundane a lot. Will be versatile endowed with many good qualities. Will be liberal and generous. Will be very populare because of philanthropic deeds.

Ketu in the Twelfth House

Will be fickle and ever changing. Eyes may be afflicted. Will be fond of travel. Will try to conceal sins. Will be sorrowful and melancholic.Will have dubious character. But this position of the South Node is conducive to immense occult power as Ketu represents the Occult.

More quality information about Vedic Astrology & an Astrological
Analysis can be had from http://www.astrologiavedica.com/html/vedichoroscope.htm

Astrology and the Science of Numbers ( Numerology )

Is the Absolute the Numberless Infinite? Or has the Absolute any-thing to do with numbers? Well, Pythagorus inclined to the latter view. Reality, he said , is symbolised by numbers.

Gem Therapy

Modern scientific research has proved that even secondary gems increase planetary rays & these can be used for healing purposes.

Howard Beckman ( http://www.p-g-a.org/) writes ” One example is we have identified obvious beneficial effects of using white sapphire for increasing planetary rays of Venus from our own research over many years. The secretary of the P G A, Mr Richard Shaw Brown, (http://www.agt-gems.com/)through his 3 decades in this field of planetary gemology has also proven the efficacy of certain colours of the tourmaline family for increasing benefic planetary rays of Mercury and the Sun. “

More information about Planetary Gemology & a FREE Gem Prescription
Report can be had from http://www.astrologiavedica.com/html/planetarygemology.htm

Astrology , Holistic Medicine & Ayurveda

Symbolism behind Vedic temples

Man has three bodies – physical, astral & causal. The outer wall of theVedic temple represents the physical body of man. The inner wall represents the astral body and the innermost wall represents the
Causal body. Deep within these three bodies is the Self, the Atman who is represented by the Deity ! The word temple is derived from the Latin word tempulum, a place where Law and Justice can be
administered. The principle behind the temple, is Know Thyself ! Am I a god, then? Yes In these pure features I behold Creative Nature to soul unfold ( Goethe ) In other words man suffers from three types of illnesses – physical, mental & spiritual. Holistic Medicine takes the Tripod of Life – Body, mind and Self into consideration.

A good site where you can get quality information about Holistic Medicine
is http://www.holistic-alt.com/

Vedic Holistic Medicine ( Ayurveda) maintains that not only the physical factor but the other factors – mental & spiritual play a pivotal role in the health of the patient. More info about Ayurveda can be had from http://www.chakrapaniayurveda.com/

Astrology & Yoga Therapy

The root Cause of all Disease – Bhoga or Sensory enjoyments Bhoga ( enjoyments of the senses ) is Roga ( Disease). It can only be cured by Yoga ( Divine Alchemy ). All food that is tasty is detrimental to the body, declares Prakriti Therapy The food which cometh from Nature, fruits and vegetables, are alkaline by nature. Maximum health is in an alkaline body. We can only be healthy if we keep a 80%- 20% ratio. ( 80% alkalinity & 20% acidity). This means we have to eat more natural foods & less processed foods ( which are more or less acidic ). Truly speaking, processed
foods,even though they taste well, are robbers as they rob us of our natural, vibrant health.

More information about Transcendental Philosophy & Yoga can be
had from http://www.astrologiavedica.com/html/yogamain.htm

Astrology & Occult Vibratory Chemistry ( Tantra )

The Serpentine Power in individual bodies, the Kundalini, is the coiled Energy in humans, which rises during Meditation & Prayer. When She ( Kundalini ), the miscrocosmic power of the macrocosmic Shakti, rises from from the Root Chakra & reaches the other Chakras, siddhis or paranormal powers maniest. Clairvoyance, clairaudience, distant healing, the ability to see Auras & ultimately Trikala-jnana ( the power to know Past, Present & future ) all manifest in the aspirant. The aspirant should not be intoxicated by these siddhis. If he tries to exhibit the siddhis or paranormal powers, he may not reach the Goal of Life. Instead he should ignore these powers of the mind & continue his Tapas till he is liberated.

More quality information about Tantra & Yantras can be had from http://www.astrologiavedica.com/html/yantra.htm

Books as the source of knowledge The Greek Biblion or the Sankrit Veda means Knowledge which is represented by books. Books, therefore, represent the Tree of Knowledge ( the Bodhi Tree ), whose branches all sciences are!

More quality information about spiritual Books & CDs can be had from http://www.astrologiavedica.com/html/Books.htm

Article by G Kumar, Astrologer, writer & programmer of www.eastrovedica.com. Recently he was awarded a Certificate by the Planetary Gemologists Association Global ( www.p-g-a.org ) as a Planetary Gem Advisor. He has 25 years psychic research experience in the esoteric arts. To subscribe to his free informative Ezine, the Z Files mailto:info@eastrovedica.com?subject=SubscribeZF. His Astro blog is up at http://www.zodiacastrology.blogspot.com & his Philosophy blog is http://transcendentalphilosophy.blogspot.com Mobile 091 9388556053