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Demonstrated Benefits of Direct Email Marketing Part 2

We are now moving on the second part of the journey to business success. In this article you will understand the benefits of direct email marketing to your business.

Nowadays, most people are spending time on the computer rather done reading newspaper or watching tv. It makes a good business sense if you are aware on how to connect with your targeted list through the internet. This clearly shows the plus factor over other means of advertising and marketing scheme.

Unlike other means of marketing, direct email marketing works 24 hours, 7 days a week. The prospect can always go back and forth to your message and they can actually have time to understand and learn about your product even at home before finally making any decisions. It is like having a personal assistant that makes 27/7 presentations to your prospects.

Direct email marketing is a wise investment. Internet marketing is so cheap and you can even avail it for free from various sites. It can also help you reached the right prospect with the specific messages that you wanted to partake wherein there is a high chances of you getting responses to high quality prospects.

Direct email marketing established a personal connection between the business and the prospect. Since you will be making a letter that will be send directly to a prospect, you can actually add some personal greetings so that you will get acquainted with the prospect beforehand.

Direct email marketing has no boundaries. You can send emails and spread the news about your business globally. Unlike other means of marketing, this will provide you unlimited resources.

Direct email marketing has no limitations. In this type of marketing, you can create banners, posters, video presentation, graphic designs, audio presentation, etc. You can have a professional to do this for you or you can actually do it yourself. There are various sites that will help you do those presentations. No need for you to spend money and time going to your prospects office to do some presentation. You can actually make one and send it through direct email marketing. That way you will save money on your traveling expenses, save time and effort yet you are guaranteed to have a direct response from the right person.

I hope by now you already have a vivid understanding of the beneficial effects of direct email marketing to your business. I will have more as we go along with the articles.

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April 23rd

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Best Fish Oil Brand

Some people think that they have the best fish oil brand because of advertising reasons. This may be true during the old days because great products go by word of mouth due to the lack of technology. Once your friends and almost everybody you know recommends it then it would mean that it was something worth trying.

This method is somehow a not reliable today. With the use of technology and celebrity endorsements investors and manufacturers invest in millions of bucks just to advertise their products aggressively. They place their ads on huge billboards, magazines, posters, in televisions, radios, and pop up in your e-mail. This brings the false impression that their products are considerably the best fish oil brand in the market today. Aggressive marketing also subconsciously conditions the mind in purchasing their brands once they feel the need of having a healthier lifestyle.

Determining the Omega-3 essential fatty acid content in each fish oil product is important. The higher the omega-3 content of each soft gel capsule or liquid would mean better chances for you to experience greater results.  Some brands contain only 30% omega-3 while some have either lower or higher contents. Some brands can contain as much as 80% omega-3 in each soft gel capsule.

Fish that are harvested in the wild have higher omega-3 concentrations because they get the chance to consume phytoplankton which is the basic food source of aquatic life. Farmed fish on the other hand are fed with growth pellets and antibiotics. The latter is to enable the fish to survive the dense population in fish pens. Farmed fish contain little or no omega-3 at all.

Another thing that you should watch out for is the presence of heavy metals and toxic pollutants. Fish absorb mercury, PCB’s, dioxin, and 28 other toxic pollutants that are present in their environment. The higher the fish in the food chain such as sharks, albacore tuna, swordfish, etc have higher concentrations of bad elements in their tissues. Areas where the fish are harvested are also important.

One of the cleanest, deepest and coldest bodies of waters around the world is in Norwegian waters. This is where there are very little man-made or natural occurring pollutants. Some harvest smaller fish such as anchovies and sardines to that have rich amounts of omega-3 but very little pollutants in the end.

Determine the good manufacturing processes implemented by the company through background checks or visiting their sites. IFOS or International Fish Oil Standards is a third-party voluntary testing center that aims to give the consumers the best of the best of omega-3. If they refuse to submit to these standards they obviously have something to hide.

Some companies employ the process of purification and molecular distillations to increase the concentration of omega-3 have and remove or lessen the presence of pollutants. There are also other voluntary third party drinks that these companies can adhere to.

Just make sure that you ask for a Certificate of Analysis from the store where you got the product. The COA will help you determine the best fish oil brand.

Click here now to visit the best fish oil supplement brand’s official website.

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April 14th

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Your Free Home Based Business

If you’re looking to make some extra cash but have little business experience or little money, then starting an online free home based business could be for you.By beginning with a free home based business you will gain the experience and the capital you will need to really take your earnings to the next level. You will learn what works and what doesn’t. The risk in a free home based business is nothing – so you have nothing to lose!Any one can be successful with a free home based business but it does take time and lots of it. Having some funding will speed the process up and a good strategy is to use half of your profits towards paid advertising.The following free home based business requires little knowledge, no financial investment and provides a firm foundation for the future. Here’s what you need to build your own free home based business:(a) ProductFind a free program with a wide range of products for your free home based business. This way you will be able to experiment with different markets to find the one, which works, for you.Choose a program, which has been around for more than 10 years. One with the largest possible number of affiliates (or members) and with a step-by-step training program.The program must provide no cost advertising pages for your free home based business to use.To start, select a product where you are paid to give something away. As your skills grow, you can move to selling more costly items from your free home based business.(b) Advertising.There are a number of advertising options for a free home based business. Traffic exchanges, free advertising directories, blogs and forums are the most widely used. You can also submit articles with your tinyurl (see below) in the bio line at the bottom of the work.(c) Page or URL RotatorA URL rotator is a must for an online free home based business. It will allow you to send all your advertising to one place – the rotator. It then shares all the incoming hits amongst the products you have chosen advertise.Having a rotator allows you to change products without having to go back and change all the advertisements for your free home based business.There are many excellent free rotators on the web. A good one will provide you information about the number of page hits sent to each product and where the incoming hits came from.(d) TinyURLMost page rotators have quite long names. These can be off-putting to prospective customers. So go to a site named http://www.tinyurl.com. There you can type in a long name. It will be shortened into something which works better with your advertising campaigns (and protect your precious affiliate commission).Pulling it all together:1. Load up the page rotator for your free home based business with web pages of all the products you wish to sell. I suggest starting with no more than three.2. Then create a tinyurl for your page rotator.3. Place advertisements in every directory you can find4. Add your link to the bottom of your emails5. Join every free traffic exchange you can6. Write and submit an article per week with your tinyurl in the bio line7. Find a number of active forums and post helpful messages making sure your tinyurl is included in your signature line.8. Start you own free blog. Put a new entry in your blog at least once per week. Make sure there are plenty of links to your free home based business products from your blog. Always announce your blog updates using the tool at http://www.pingomatic.com.Your objective is to get as many links back to your page rotator as you possibly can. The more people who see you links the more traffic to your rotator and the more sales you will make.There it is, the basis of a free home based business and the start of your online empire.To your success!

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March 16th

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Utilize banner advertising services in the right direction

With the advent of Internet things have become so easy for mankind that everything is now possible through a simple click of mouse. Internet is not only useful to users looking for information but even for advertisers, as advertisers are making use all the forms of online advertisements to reach their audience. Among different forms of online advertisements banner advertising is the most impressive and it is very much similar to the traditional form of advertisement seen on the billboards, newspapers, magazines etc. Lot of creativity is required to come up with an attractive banner advertising that helps to attract big lots of audience.

Banner advertising can be paid as well as free. A paid form of banner advertisement is paid for every click and the free banner ad aims to promote a particular brand. Paid banner ads are put on specific websites for a particular time period that can be from one week to one month. The cost of placing banner advertising differs from one website to another. There are different forms of banner advertising and the cost for every banner ad differs. Large number of online advertising firms provide the facility of banner ads to advertisers. Some of the firms have just started testing their luck in this business while some of the firms are already a winner.

It becomes very easy for an advertiser to promote a good/service through banner advertising because these ads are really captivative in holding the attention of the audience. The impression laid by a banner ad on a person is really impactful specially when these ads pop up while a user is searching some information. Placing these ads on the right webpages help to deliver the best results by attracting the right audience for the advertiser.

It is better for an advertiser to invest more money in different online advertising forms than any other form of media. Investing money on online advertising forms is less expensive and more result oriented than investing money in any other media form. So, utilizing banner advertisingbanner advertising or any other online advertising form in the right way a person can easily witness success.

Author
Deepak Kamboj is an expert writer, he is currently associated with Rupiz Media Ad Network, a leading online media buying agency. He has been efficient in providing useful information about banner advertising, online advertising, online ad agencies advertising company, web banners

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March 6th

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What Does An International Business Consultant Do

Modern businesses today deal with other organizations or companies abroad due to globalization and because of that, some companies require the help of an international business consultant. But what really does an international consultant do?

Here are some duties and responsibilities which international business consultant does:

●     Provides specialized consulting services to firms or companies.

●     Helps businesses navigate the complicated international marketplace.

●     Provides information that is up-to-date and relevant for companies that are planning international expansions about the market and international business world.

●     Pass on information about business practices and legal implications of owning a business in another country.

●     Conveys information regarding foreign business investments as well as opportunities.

●     Researches about various markets around the world.

●     Provides information about risk and business analysis.

●     Proposes recommendations to a company based on the conducted research.

●     Provide guidance for companies or corporations entering new markets internationally.

●     Understands the business requirements well and suggest suitable improvements in the business processes.

●     Can go beyond national boundaries and look at the international domain

Other duties and activities of international business consultant are going to different countries for research regarding international business markets as well as looking for opportunities for investment. He also conducts meetings with various business professionals, financial agents, as well as government officials of different countries. When research is done, he presents reports and conducts discussions with clients about the right choice for international ventures. He also provides marketing and advertising services. He supports the companies in different aspect for the business’ development. That is why it is very important that he have strong business management skills, awareness of the recent foreign policies and political economic developments that may affect foreign businesses, ability to carry out skilful administration or, excellent communication skills, excellent research skills, and strong international network of associates that can give accurate information about the business climate and markets in different countries. He should also have hands-on experience in working with different international companies. He may provide services in a specialized field or in a range of fields.

International business consultant must possess leadership skills, should be adaptable to change, should be able to identify key strategic inflection points, and can suggest firms on ways to adapt to the new changes in the external environment. He may work as independents or may be hired as internal consultants. It takes time, college education and experience to develop the skills needed to specialize as an International business consultant.

 

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February 29th

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True Estate Investing Guides,Tv Infomercials, and Seminars

Actual estate investing has turn out to be popularized right now simply because of genuine estate investing Television infomercials and traveling seminar circuits. But actual estate investing has not often been so popular.In the 1960s, William Nickerson wrote, “How I Turned $one thousand into 3 Million in True Estate” and “How to Make a Fortune Right now Commencing from Scratch.” It was a single of the very first actual estate investing publications to get national consideration. A tiny later on, Al Lowry authored “How You Can Grow to be Monetarily Independent by Investing in Real Estate.” Al Lowry might be known as “the father of the modern-day-day real estate seminars,” due to the fact he was the first to maintain seminars as a end result of his book product sales.But it was Mark Haroldsen who carried the real estate investing guide/seminar thrust to the next degree. Haroldsen wrote, “How to Wake Up the Monetary Genius Inside of You.” If you have been tuned in to actualestate investing at that time, you don’t forget the newspaper and magazine advertising showing a photo of suave and bald-headed Mark leaning towards the front hood of his Mercedes. The picture appeared just about everywhere in complete page advertisements of significant publications. And as Mark commenced selling his textbooks, he began holding real estate investing seminars. I have had lunch with Mark and Al Lowry as they swapped tales of the promoting blitzes that vaulted them into nationwide prominence for their genuine estate investing prowess. Mark later on wrote “The Courage To Be Rich” and “Tax Free.”

But it was Robert Allen who capitalized on the previous groundwork by Lowry and Haroldsen. Robert Allen was reportedly compensated $1 million advance royalties for his best-marketing guide, “Practically nothing Down,” a compilation of fifty strategies for getting residence with no cash. Robert had discovered these strategies from numerous a long time knowledge with a industrial genuine estate firm. He later on wrote “Generating Wealth” and “Getting Started out in Genuine Estate Investing.” The Robert Allen Real Estate Investing Seminars grew to become a phenomenal advertising and marketing bonanza. Conventions have been held in the major cities across the nation, like Orlando, LA, Dallas, Chicago and Atlanta. The authors of different true estate investing techniques spoke at these seminars, but their spiel centered on selling packages of genuine estate investing materials that they presented for sale. Hundreds of thousands of bucks of genuine estate investing materials have been offered at these 3 day conventions. The convention frenzy ushered in what has because become recognized as “The Absolutely nothing Down Actual Estate Movement” of the early to mid-1980s.

I maintain all of these guides in my individual library, and you can almost certainly even now discover them in your public library and guide stores. There’s a whole lot of excellent info inthese books that can make you very professional, even however some of the suggestions are out-dated.We are now offered a assortment of methods for generating funds in actual estate investing in Tv infomercials, textbooks and seminars. Which is finest? Who can say? Genuine estate investing is realized by means of trial and error. True estate investing expertise and tactics are acquired by practice. I do not feel everyone can dogmatically advise a approach very best for another individual. Each and every true estate investor has distinctive desires and is in a special situation. Goals of actual estate investing differs.Nevertheless, if you are limited with true estate investing educational dollars and will need to make speedy return on investment, I assume fixing up low cost houses is an ideal beginning point. True estate investing in makeover properties generates speedy, worthwhile dollars with very low risk. property for sale

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February 20th

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Understand your customers with Branding for Behavioral Marketing

The advent of internet a couple of decades ago had proved to be a real boon for the entire humankind. Today, with the passage of time, internet has gained more importance in our lives, making us highly dependent on it. In addition, this dependence has brought in some innovative technologies and ideas. One such innovative technology is behavioral marketing. Behavioral marketing has proved to be highly effective and successful in the United States of America as well as around the globe. The advent of various online sites has helped in the start up of survey and measurement of online target groups to understand the different social and demographical data. Branding for behavioral marketing helps in understanding the views, the actions and reactions of the visitors or customers when they navigate through a particular website of a particular brand. Branding for behavioral marketing is indeed a unique concept that has come up with many promises for the advertisers and marketers. Understanding the behavior of customers when they navigate through some online purchasing websites or some generic website is not an easy task and this does require a lot of studying and understanding. Branding for behavioral marketing has the ability to work without laying much stress on the data of measurement and this allows it to offer achievable marketing targets even in complex situations, and helps to avoid the customary coverage-reducing effects that can distress simpler marketing processes. By allocating advertisements to a target group of a particular campaign, behavioral marketing systems afford online media advertising to diminish waste due to advertising that is non-selective.

Predictive branding for behavioral marketing makes online marketing more relevant, personal and efficient for the online users. For example, if an advertisement campaign is only intended to reach the different women responsible for their own household, then we offer the needed user profiles for behavioral marketing targeting. Methodically, two verticals are connected here-”surveying and measurement. For a self-learning online system in branding for behavioral marketing, branding for behavioral marketing helps to enrich the data of measurement and survey that is gathered from Internet usage in real time with data survey on interests, lifestyles and demographics. This enables us to produce comprehensive individual profiles with behavioral marketing targeting information about online users of marketing media or advertising networks that is necessary for planning. This innovative branding for behavioral marketing system helps to understand the behavior of the Internet users in real time and thus, automatically enhances rates per click. In the long run, if the consumer is discreetly being marketed on a specific product/service run and the seller earns as a result, behavioral marketing may be a benefit to everyone. A publisher with behavioral marketing can actually type in precise words from an advertiser and have details delivered to various audience segments. As it is already understood that branding for behavioral marketing targets consumers based on their behavior on Web sites, rather than purely by the content of pages they visit, it helps marketers and advertisers to understand the needs of the end users and then accordingly they come up with sites that cater to the needs of the end users. Roberto Davis is an Internet marketing specialist and has extensive knowledge about behavioral marketing and targeting. To know more about behavioral targeting and Branding for behavioral marketing visit www.audiencemp.com

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February 19th

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The Basics Of Attraction Marketing

In a world where people are generally free to decide what to buy, where and how many, it may seem a little strange that there is still a sales team hanging. Their role is quite simple: to convince, influence,and especially please and certainly not to pressure the buyer, although connecting as to gain trust and to prevent and elude him from buying a competitor?s products. Again influencing him to purchase an item for which the customer may not otherwise buy on his own. Thankfully we now have attraction marketing! These days, the game has change. What is attraction marketing?

Attraction marketing is a type of advertising or marketing materials to which the activity is aimed at finding high-quality customers and prospects. It is the latest trend to hit the Internet marketing industry and currently used by more and more e-business owners, marketers, and entrepreneurs. The main goal of attraction marketing is to attain and retain a customer base for life. How does attraction marketing work? Psychology has much to do with attraction marketing, instead of asking the business owner to focus on selling a product in order to meet his own needs, he is encouraged to use attraction marketing and provide a solution to the buyer. This makes a marketers not only positioned to provide the product for the customer needs but also offer accurate and appropriate information for future connections. Also allows some later discounts or offers that are free or at least for a low cost. The objective here is not only to sell to the customer but also todevelopa relationship with them by winning their confidence. This can then be maintained through regular exchange of e-mail or information related to your product or service that the customer needs. Thus the customer becomes an integral part of the business owner and partners to help market his business,also its main selling points and areas for development. Business owner is also able to communicate with their customers on a morespecial level. Ultimately, it becomes a win-win situation for both the entrepreneur and his customer. The customer takes advantage of an improved product or service while the business owner may benefit from a loyal patronage from the customer. What type of media do attraction marketing usually use? Attraction marketing may be applied in many ways. The easiest way is probably through the use of online means. A marketer or business owner can use online tips,FAQs,consulting,and even e-newsletter and product recommendations for maintaining a bond with their customers. A business owner has a choice among mainstream media such as text content (such as those found in Blogs), or utilize audio and video. Potential customers have several reasons why they are looking for a sound business owner. The content in which is searched for must be relevant to the customers need. Also while the customer spends time on what is considered the main information hub, they are exposed to other services and associated products in which they find useful or interesting. This in turn increases the site traffic and produces an attraction that assures the customers will be back to that site. Is Attraction marketing expensive? Attraction marketing can be surprisingly low-cost, depending on the type of technology or media used,it will be expensive if a marketers elect heavy approaches such as purchasing leads or investing in professionally produced video footage. Many techniques are often used for attraction marketing that are free of cost. Site maintenance is relatively cheaper compared with more traditional ways of promoting or advertising of a product or a service. Content that customers will use like business owner?s website, can be produced free or for a relatively small cost. All these thoughtsare just the basics of attraction marketing and can revert to the business owner attracting potential custers and also business builders to himself. This is the beauty of attraction marketing. James A. Buckley is a compassionate online Entrepreneur that has encountered every obstacle there is in the network marketing field, but has determined to see the success that he knows is possible. After determining to never give up and find a platform that he could utilize and empower others to duplicate, it has brought a sense of joy to him and all that he has encouraged. If one wants more info on how to position themselves in the Attraction Marketing platform and also have all that they always desired, Connect with us !! Visit James A. Buckley and allow us to help empower you.

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February 10th

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The Impact of Broadband Internet to Communication and Society

Communication at one time may have been describes as talking, and perhaps reading. But since then, communication’s definition has completely been transformed. The Internet has played a key role in the technological development that aide and produce communication.Before the Internet was introduced to the public in the mid-90′s, most people used telephones and postal mail to communicate. For businesses and organizations, internal computer-networking, television, radio, newspapers, conferences, meetings, and faxes were also essential keys to communication, advertising, and the distribution of information.Now, just over a decade later, the majority of information, education, and communication is now accessible over the Internet-and to the majority of homes across the country. There are many aspects of communication and society that has been affected by this transition to an Internet powered world.As we noted before, many people-when not speaking in person-communicated over the phone or by sending postal letters. Because of broadband Internet service, there have been a number of newer methods to communicate, some of which have become increasingly popular recently to the point where they are now also implemented by businesses.*Email: now almost considered an “old school” method of communication, email has significantly reduced the need for postal mail-for personal and business communication-to the point where post offices have been downsizing, even closing in some small towns. Many businesses use email to advertise (sometimes considered spam) and to notify customers of everything from sales to bills due.*Chat and Instant messaging: mostly used for interpersonal communication, this method of communication is an informal way to meet new people, keep in touch with friends and family, or maintain long-distance relationships. Internet messaging in all forms is often a preferred method of communication to phone calls, letters, and face-to-face communication because of its laid-back, informal nature.*Social Networking: by far the most popular and fastest growing communication method made possible by broadband Internet service, social networking started out as a way for people to find old friends, stay in touch with current ones, and meet new ones. It has now grown into a prolific communication tool for both personal and business use. You can organize groups, notify people of events, send mass email messages, chat, and so much more. Facebook, Twitter, and MySpace are currently the most popular social networking sites, and have attracted billions of users. Many businesses have used social networking for advertising and marketing purposes and seen great results.Communication has changed significantly because of Internet services. Many times, an email or instant message is much less invasive than a phone call or personal visit. You can send messages at any time of the day, and conversation lack the “awkward silence” often occurring during a telephone conversation. People can respond to an Internet message in their pajamas, where this would be very uncomfortable if the communication was in person.Internet communication can also be done while multitasking and is not much inhibited by surrounding noises or environments, which means that people can multitask while they are communicating. Since the computer and the Internet is also used for finding news and information, buying goods and services, and obtaining educational and recreational material, communicating while you are connected to the Internet is convenient and easy.

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February 3rd

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The Economics of Vertical Lead Generation Sites

An oft-cited criticism of vertical lead generation sites (“VLGS”) is that end-users have the ability to request information on multiple concepts. This, so the argument runs, dilutes the attention making it more difficult for any given lead-desiring concept (“Concept”) to convince the end-user to pick its product over the others for which information was requested. It is hard to argue that such is not the case. For if choice is limited then limited choices will obviously be made. The problem with the argument is not in its probity, it is in its mistaken simplicity and its lack of grounding in reality. A VLGS is nothing more than online information directory. Since the scope and reach of a directory is a function of the amount of revenue the directory can generate, it is unrealistic to expect that a directory limit the interest in, and therefore the information provided by, any one Concept. A VLGS, like a directory, cannot operate efficiently if the number of Concepts for which information can be requested is limited. Both VLGS and directories are dependent upon generating a deep interest across a broad swath of Concepts. Limiting the number of inquiries that can be made by one end-user degrades the efficiency of the VLGS business model, and will eventually limit the efficacy of the model. No VLGS, nor any business for that matter, can limit its operational efficiency without some form of commensurate revenue increase as a counter-weight and expect to stay in business. To understand why this is the case one must first understand the economic and operational principles behind a VLGS. A VLGS aggregates traffic for the use and benefit of the paying Concepts which have paid to be listed on the site and/or are paying for leads that are generated by the site. This is primarily accomplished by directing keyword search results toward a single website. One of the advantages of a VLGS is its directory style business model, to wit: it can offset the relatively high cost of purchasing a unit of advertising by diffusing the interest in the site across many paying Concepts. It is this operational efficiency that is degraded when a VLGS limits the interest in paying Concepts. But the vertical lead generation model is equally as beneficial to the paying Concept as it is to the VLGS because of the time and cost associated with trying to drive traffic in increasingly very competitive marketplaces. The available SERPs on the major search engines is not growing, and in fact can be said to have achieved a certain amount of stasis in many categories. Few are the times when a new website can achieve top level organic placement, let alone top level placement on enough keywords to drive a high volume of traffic. Additionally, the cost of paid traffic continues to increase. Moreover, one of the realities of online marketing is that there has been too much hype made of the “long-tail.” For consumer driven purchases the majority of traffic is not on branded keywords or obscure keywords but rather a reactively small sub-set of keywords that drive the majority of the traffic. For example, whereas there may be many searches on the word McDonald’s Franchise, a much smaller number of searches will be entered for MacD’s Franchise – even if MacD’s happens to be a subsidiary of McDonald’s and/or viable competitor. Similarly, while there may be quite a few searches on the term “food franchise” there are many fewer searches on the term “hamburger franchise.” While there are still people searching for “hamburger franchises” the opportunity cost of spending money in the relatively slight hope that a sale will result from their search is often times outweighed by the cost of not being included in a directory.This is where the VLGS true value add proposition is realized. VLGS are adept at sifting through a large amount of traffic in order to provide only the most qualified of leads. It does so, by pooling its resources to get traffic on all relevant terms, as well as terms that are not in the specific industry but are within the general theme of the action being requested.   Some of this traffic will not of a sufficient quality to warrant purchasing again i.e., the money will have been wasted.  But the purchase of the “wasted” traffic will not destroy the model precisely because the model is built on scaling a great amount of traffic purchases into leads. Whereas an individual Concept may spend through its yearly advertising budget in a month or less were it to attempt to do this on its own and run into similar traffic difficulties, a VLGS can weather the storm and continue to produce quality leads. Moreover, some of the traffic that would need to be purchased to produce the leads would be cost prohibitive to many Concepts in the first instance.To understand more clearly why it is in the interest of both the Concept and the VLGA to allow for the end-user to inquire about as many Concepts as possible, it may be helpful to view the VLGA as a retail shopping mall. The VLGS owner purchases and develops a website where it plans to advertise other company’s products in order to generate interest in said companies. Similar to stores that choose to rent space in a mall, Concepts rent space on the VLGS. In both instances, both Concept and storeowner are free to choose not to enter into a contract with either the VLGS or the mall owner.People go to a mall exactly because there are many stores to choose from and that is exactly what is attractive to the consumer – the ability to go to one destination and investigate the quality, type and price of many different products with the opportunity to ultimately purchase one or more items. Each shop owner could find its own retail space and hope that its location is sufficient to garner enough traffic to stay in business. Similarly, Concepts can advertise only their product on the Internet through either SEO and/or SEM efforts. But by doing so the Concept forgoes the chance to be found by consumers who might not have been interested or been able to find its product initially. To analogize back to the mall example, people may not have known that they were going to buy a shirt from Store A when they decided to go shopping; in fact, they may have set-out to buy a pair of shoes at Store B. But upon seeing the shirt at Store A realized that they would rather have the shoes instead. This transaction likely would not have occurred had it not been for the dynamics of the retail mall.    Of course, the owner of Store A will complain that it lost a sale precisely because of the retail mall – or more precisely because Store B and by extension, the owner of the mall and his decision to rent to Store B. What this analysis fails to understand is that but for the mall, Store A might never have had the opportunity for the sale in the first instance. This would be the case if Store A was a less well capitalized company and/or one that sold products that were not as well known such that being in the mall was the only way Store A could have remained either profitable or the way that it maintained its greatest profitability. Whereas both Store A and Store B would like to have the event of the sale without any competition from the other, the only reason for the sale was competition that resulted from the dynamics of the retail mall. Neither the mall owner or Store A or Store B could remain in business if Store A got an “exclusive” right to sell its wares in the retail mall environment. Similarly, a VLGS must allow for further the options available for the end-user as that is the way that the most amount of traffic is driven to the site. This in turn drives the most interest to the individual Concepts advertised on the sites. Whether an individual Concept can affect a sale is dependent on its sales efforts and the attractiveness of the product. That an individual Concept may ultimately lose a sale to another Concept is simply the “cost” of doing business.  If a Concept can purchase a significant amount of traffic to supply sales leads needs, and get a ROI that is greater than the VLGS then it should do so. But for most that is simply not the case. As in the case of the storeowner who is more profitable being a tenant of the retail mall as opposed to a stand-alone retail location, the ROI on leads purchased through a VLGS is greater for the vast majority of Concepts because of the time, cost, and complexity of generating leads on the Internet.

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January 22nd

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